Tours

April 12, 2010

Terminix Takes Bugs on Tour to Connect with Families

Terminix is taking its mobile insect museum on a cross-country tour to educate family decision-makers about pest control. Dubbed Harry’s Big Adventure: My Bug World, the tour sprung from Terminix’s presenting sponsorship in 2008 of the grand opening of the New Orleans-based Audubon Insectarium, the only insect museum in the country. The sponsorship resulted in...

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April 6, 2010

AEP Takes Pure Energy On Tour

When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save energy in their homes and workplaces. The solution was The Home Energy Savings Tour: Featuring gridSmart from AEP Ohio.

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January 28, 2010

Cottonelle Gets ‘Behind’ Comfort Effort

Kimberly-Clark this month launched its broadest non-traditional campaign ever to support the Cottonelle brand. The effort called Be Kind to Your Behind includes a mobile tour dubbed the Cottonelle Comfort Haven and a sweepstakes as part of an integrated campaign that also includes web marketing Internet advertising bus and train station ads and FSIs as...

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January 28, 2010

How to Create More Efficient Mobile Tours

Mobile marketers are going green as quickly as they can retrofitting and updating their tours to reduce carbon footprints and utilize biodiesel and hybrid fuel technologies. But what about the mobile vehicles that still—for now anyway—use good old gasoline to criss-cross the country? UPS made news last year when it revealed that the brand’s delivery...

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