Tours

Southern Breeze Sweet Tea this summer set out to win the hearts of traditional sweet tea markets in the Mid-Atlantic and Southeastern U.S. with its Sweet Ride truck tour. Throughout the campaign, which ran from May 26 to July 3, the brand made stops at local grocery stores while en route to larger more traditional […]

LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the related Airjitzu game with an immersive and challenge-driven activation. Launched in early July, the Ninjago tour has traveled to seven large events, including the California and Iowa state fairs, as well as a variety of smaller, high-traffic family events ranging […]

You can bet the farm that consumers are paying closer attention to Tractor Supply Company now that the home improvement and agriculture chain’s Follow Us to the Fair mobile tour is in full swing. The brand is making stops at state and county fairs, in addition to Tractor Supply stores, across Michigan, Ohio, New York, […]

Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise The Macallan tour, which after seven years has been redesigned to increase word of mouth by providing consumers even more knowledge about the whisky-making process. The revamped cocktail room experience, which launched over a four-week period in April and boots […]

Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed family car heading for some summer fun. This trip, however, features Chex Mix along with TV personality Alfonso Ribeiro of “Dancing with the […]