Tours
Scott 1000 Bath Tissue Rolls Out Road Trips for YouTube Families
Scott 1000 bath tissue put its “long-lasting” messaging to the ultimate test, sending YouTube families on a cross-country, content-capture road trip and equipping them with one roll each to prove just how far it will last. Five families were assigned one leg of the trip each, July 20 to Aug. 3, and traveled along I-90...
LEGO Inspires Fans with its Ninjago Challenge Course
Activating a physical experience surrounding its wildly successful Ninjago franchise, LEGO this summer is giving kids across the U.S. the chance to compete in Quest2Ninjago, an “American Ninja Warrior”-inspired challenge course. The program, which kicked off in Austin on June 10 at Browning Hangar, is traveling to seven markets to reward fans and help build...
New England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180...
Billboard Goes ‘Back to the Block’ with Concert Series
Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an intimate concert series that returned the artists to their humble beginnings. In partnership with 1800 Tequila, the brand in May and June offered exclusive performances at venues that helped hip-hop stars break into the music industry. The tour included performances...