Sampling
Field Report: King’s Hawaiian Launches the Snack House Tour with Eli Manning and a Pretzel Bites Mobile
Under blue skies in Manhattan’s Flatiron Plaza on Thursday, Sept. 12, an orange force baked its way into the morning commute as King’s Hawaiian, known for its rolls and breads, officially launched the Snack House Tour promoting its new Soft Pretzel Bites product and grand entrance into the snack category. NFL legend and brand spokesperson...
The Brief: Casket Coolers and Candy Corn Suites
This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.
The Value of Co-branded Experiences: Five Ways Brands Partnered on Pop-ups and Tours
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products?...
The Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.