Sampling
Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape
Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a traveling pop-up bar experience, “Bar Monte,” that is targeting food and wine festivals across the country. The scaled-down sampling program is anchored in a tricked-out trailer pulled by a classic wood-paneled vintage Jeep Wagoneer. The tour launched in June at...
No Small Potatoes: Idahoan Foods Embarks on a National Sampling Tour
As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail...
Inspiration Flourishes in St-Germain’s New York City Cocktail Bar Pop-up
Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15. Fleuriste St-Germain, a flower shop and cocktail bar experience, was inspired by the cultural salons of early modern revolutionary France, and offered...
Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Program
The average consumer can’t distinguish between wild and cultivated blueberries, if they recognize that there are two types at all. Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters Peanutter brand ambassador programs. The 147-year-old family-owned company is marking its...