Sampling
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B-to-C EventsEmbracing Early Hours: How Jamba’s Sampling Activation Capitalized on the Rising Sun
Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34 years ago in San Luis Obispo, CA, Jamba today boasts more than 700 locations across the U.S. and even other parts of the world. But following the QSR brand’s reboot four months ago with a new look and name (just […]
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Pop-UpsFacials Brand Glowbar Experiments with its First Activation Developed In-house
Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn […]
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B-to-C EventsThe Brief: Harvesting Screams and Ferry Fashionistas
This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.
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B-to-C EventsField Report: King’s Hawaiian Launches the Snack House Tour with Eli Manning and a Pretzel Bites Mobile
Under blue skies in Manhattan’s Flatiron Plaza on Thursday, Sept. 12, an orange force baked its way into the morning commute as King’s Hawaiian, known for its rolls and breads, officially launched the Snack House Tour promoting its new Soft Pretzel Bites product and grand entrance into the snack category. NFL legend and brand spokesperson […]
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B-to-C EventsThe Brief: Casket Coolers and Candy Corn Suites
This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.