B-to-C Events
Sports Marketing: Lever 2000 Cleans Up at US Open
To engage consumers and gain awareness and trial Lever 2000 is serving up a US Open sponsorship activation that includes free group tennis lessons a sweepstakes to win five days in New York City and tickets to this year’s finals match as the grand prize. In addition an online component offers site visitors a reality...
Mobile Tours: La Costeña Heats Up Major League Finale
La Costeña will wrap up its La Costeña Feel The Heat Jalapeño Eating Challenge Tour with a big-league finale in Chicago on Sept. 16. The event held in conjunction with the 2007 Major League Eating circuit and the International Federation of Competitive Eating will have competitors on the MLE circuit which includes Nathan’s Famous Fourth...
Allstate Tailgates To Boost Local Ties
Allstate Tailgates To Boost Local TiesAllstate’s Field Goal Net program (think good hands logo catching field goals at college games) has doubled since 2005 to include 60 schools and 16 bowl games. This year the program grows again with the addition of the Allstate Good Hands Net Mobile Tour which kicked off September 8 and...
Stunts: Speight’s Sets Sail To London To Deliver Beer To Mates
Kiwis (that’s slang for New Zealanders) love their Speight’s Gold Medal Ale. So when an ex-pat named Tim Ellingham lamented to the beer maker that he couldn’t get his favorite lager in London the brand decided to ship it to him—in a custom-built fully operational Speight’s brew pub riding atop a cargo ship. It’s the...