B-to-C Events

Though the majority of brands activating at last fall’s three-day Food Network New York City Wine & Food Festival presented by Food & Wine were food and beverage products, there were a couple of non-endemic brands that took a seat at the table, too. All turned out to take their best shot at connecting with the tastemakers, and generally higher income consumers that can afford to shell out $195 a pop for a ticket to the Grand Tasting—just one of several paid experiences that were part of the festival.

To raise awareness for its free checking accounts, FirstBank has rolled out a “Heli-Bus” to shuttle skiers and snowboarders to and from Copper Mountain, a ski resort 75 miles west of Denver. FirstBank, a regional bank with more than 125 locations primarily in Colorado, is Colorado’s largest locally owned bank and has additional locations in Arizona and California.

From the Palmer to the AT&T Center and all points in between, EM has been all over Austin, chasing down the big and small brands alike to see how they showed attendees at this year’s South by Southwest (SXSW) the love. Now the time has come to go inside and bring you the SXSW Interactive trade show exhibit hall.

It’s day two for EM here at SXSW and the dogs are barkin’ big-time. Don’t worry though, we’re not slowing down, and there’s still plenty to see.

On March 10, at-home soda maker brand SodaStream kicked off its Spring Break program at Panama City Beach, FL, with a series of beach activations. The brand will be on the beach through March 18 with a 20-foot by 20-foot footprint that has as its backdrop a 12-foot by six-foot cage atop a trailer filled with empty soda cans and water bottles equaling the average five-year waste of a family of four. The cage evokes SodaStream’s eco-friendly message, which according to research, resonates with this demographic.