B-to-C Events

Courvoisier is using an Augmented Reality app-based photo activation to drive viral buzz for the launch of the newest addition to its line of cognacs, C by Courvoisier, at clubs, bars and restaurants in seven markets. On-site, brand ambassadors approach consumers with iPads to demonstrate how the app works and encourage them to download it. Then they snap the consumer’s picture using the app, which adds all sorts of fun elements to the photo, such as branded hats or an image of NBA star Shaquille O’Neal who partnered with the brand for the campaign.

The American Dietetic Association’s annual Food and Nutrition Conference and Expo, which gathers more than 8,000 registered dietitians, nutrition science researchers, policy-makers and healthcare providers, is a big deal for Nestlé.

Italian coffee syrup brand Torani this summer will launch a new mobile tour aimed at the consumer market. Torani, which is headquartered in San Francisco, will kick off the tour in May at the 75th anniversary celebration of Golden Gate Bridge. From there the tour will hit festivals and fairs, such as the Portland Rose Festival and the San Diego County Fair, as well as smaller mid-week stops.

The b-to-b trade show world gets a bad rap for being behind the rest of the event marketing industry when it comes to innovative experiential tactics, but the SES Worldwide Conference and Expo Series is out to remove that stigma with some seriously exciting ideas about how to present a trade show that’s entertaining and relevant to attendees while providing big-time results to exhibitors and sponsors.

Large-scale trade shows, b-to-b conferences and trade show exhibitors have gotten a bad reputation over the years for producing too much waste and having too little regard for their impact on the environment. But over the last decade or so, the organizers and exhibitors at the annual Consumer Electronics Show (North America’s largest trade show and the world’s largest show for consumer technology) have been making strides to offset their carbon footprints as much as possible.