Unconventional Wisdom

B-to-C Events, B-to-B Events
Posted on January 28, 2010 by Jessica Heasley

For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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