B-to-C Events
Kia Tips Off NBA Season
Kia Motors the category sponsor of the NBA activated its presenting sponsorship of NBA Tip-Off Week Oct. 28-Nov. 3 with several activities in New York City.
Volkswagen Leverages Vehicles For MLS Program
Volkswagen is in the midst of a multi-market tour designed to promote its partnership with Major League Soccer. The brand is leveraging its own vehicles—including Routans Jetta TDI’s Rabbits and CCs—to comprise a fleet that brings the recently redesigned MLS Cup to each event. At each event consumers can take part in a number of...
MySpace Hits the Streets as Max ROI
In an effort to generate media buyer buzz MySpace earlier this month played off election fever and unleashed 50 actors megaphones and a fictitious character named Max ROI onto the streets of New York City. Max ROI (which is pronounced “Roy” and stands for Rate of Impression) may appear in future MySpace efforts. The goal...
Scion Goes Back to High School
Scion is targeting teens with a program that will have high school students creating marketing campaigns. The auto brand is offering students the chance to voice their opinion and showcase their business savvy by producing original marketing concepts they think will appeal to customers in their local area. Registered teams will compete this coming spring...