Sports Sponsorships B-to-C Events Posted on February 4, 2010 by LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Ben & Jerry’s Recreates Bed-In Event To Promote Peace How History Keeps Comic-Con Activations Fresh EM Takes On Austin For SXSW 2012 Immersive Contests: Finding the Balance Between Brand Engagement and Overload