B-to-C Events
Activating Multiple Platforms
The best event programs take one sponsorship event or message and activate it on multiple platforms in a variety of ways. The approach is used for a number of reasons: to create additional buzz off a one-off sweeps or contest for example or to leverage a sponsorship investment to the hilt. But more than anything...
Dodge Promos New Vehicles At Family Events
Dodge is hitting the highway for its Grab Life tour which is making stops at large fairs festivals and other family-oriented events to create buzz for its Journey crossover vehicle and other Dodge vehicles. Dodge kicked off the interactive tour this month at the Memphis in May’s World Championship Barbecue Cooking Contest.
Building Brand Affinity
A perfect getaway for most of us means sandy beaches and warm weather but for hockey players the ideal setting is frozen ponds and bitter cold temperatures. Canadian beer maker Labatt Blue has tapped into hockey players’—one of its core markets—passion for the game and beer by taking over an entire town in wintry...
Dos Equis Leverages P.R. User-Gen Content For Contest
Integrated Marketing: Dos Equis Leverages P.R. Use-Gen Content For ContestA new brand awareness and relevance campaign for Dos Equis is aimed at finding a new assistant for a fictional character that the brand has dubbed the “Most Interesting Man in the World.” The effort comprises p.r. promotions user-generated content and branded TV entertainment.