Virgin Mobile Talks to EM - Event Marketer

Virgin Mobile Talks to EM

Virgin Mobile promoted its Baltimore and Washington D.C.-based Freefest during this year’s SXSW in Austin inside (and outside) a tricked out residential home on Eighth Street. Though it’s not an official sponsor of the festival, Virgin rode the momentum of the popular event using the house as a hospitality locale to host industry folks, entertain fans (and recharge their phones, courtesy of LG) as well as showcase artwork. The party was on each night with free drinks, live djs (including heavy hitter Diplo) and surprise guests like actor Bill Murray and pro athlete Rick Thorne. EM caught up with Virgin Mobile event manager Carter Angus for a chat.

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