B-to-C Events
Camera Phones Upgrade Photo Activation
Welcome to Generation Me! Whether it’s MySpace Facebook or any other social networking website consumers are sharing their lives with the rest of the world all over the web—especially with photos. For event marketers this picture couldn’t be more perfect. New web technologies are allowing companies to create photo activations that are more personal to...
Generate Web Buzz Pre-event
As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.
Using Buzz Metrics
Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more...