B-to-C Events
Delta Dugout Scores a Run
Delta Airlines from June 18 to 20 activated Delta Dugout, an interactive experience for baseball fans at New York City’s Madison Square Park. The three-day event coincided with the interleague series between the Yankees and Mets known as the Subway Series and featured player appearances, baseball themed activities, live games and giveaways.
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Sensodyne Dental Health Spa Hits the Highways
GlaxoSmithKline’s Sensodyne brand is on the road for 23 weeks this summer, bringing an educational message about dental health to 11 high-traffic festival and fair events from May to October. It is traveling in a custom gooseneck trailer staffed by dental hygienists who will meet one-on-one with consumers to answer questions and offer advice about...
Bavaria’s infamous orange dress bleacher stunt pushes the limits of ambush marketing
Surprise stunts and guerrilla marketing campaigns can spark a media firestorm, but sometimes it can also get you burned. In 2006, when the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market ambush marketing effort, the company never could have imagined the publicity the stunt would generate. It also couldn’t have...