B-to-C Events

January 28, 2010

Lush Takes It All Off To Promote Its Naked Bath Products

Employees at Lush Fresh Handmade Cosmetics retail stores went to work on Aug. 27 nearly au naturale wearing nothing but aprons reading “Ask my why I’m naked.” The one-day stunt executed at 27 stores in 23 cities across the country was designed to get consumers thinking about the impact packaged goods have on the environment....

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January 28, 2010

Eastern Mountain Sports Creates Outdoor Fest

Outdoor retailer Eastern Mountain Sports this past weekend created and executed the Nor’Easter outdoor festival a three-day event featuring mountain climbing conservation and live music. “We have sponsored other events but this is the first time we created a concept and executed the event ” Scott Barrett cmo of EMS told Buzz. “Climbing is our...

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January 28, 2010

Office Depot Signs On With Tony Stewart

Office Depot will be a co-primary sponsor of Tony Stewart’s No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series vehicle along with Procter & Gamble’s Old Spice starting in 2009. His car will have a new color scheme to reflect the partnerships. The retailer is currently a NASCAR sponsor and sponsors driver Carl Edwards in...

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January 28, 2010

Go Green and Go Hybrid

"IF YOU BUILD IT THEY WILL COME."  Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths that will increase ROI rather than burn a hole in their pockets. Add in environmental concerns and there are plenty of reasons...

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January 28, 2010

The Giving Experience: Nonprofits Find Success in Event Marketing

EVENT MARKETERS have heard all the myths. Events can’t generate the revenue needed to cover their costs. Events are just for brand building maybe product launches—output investments that don’t contribute much to the bottom line. But what if one of the toughest money making models—nonprofits—could find significant fundraising success in the form of an event...

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