B-to-C Events
2K Sports Pitches Perfect Game
2K Sports, the maker of the Major League Baseball 2K11 simulation-based video game, on baseball’s Opening Day launched the $1 Million Perfect Game Challenge, a contest in which gamers try to pitch a perfect game using the latest edition of the MLB 2K series. The launch event took place at the MLB FanCave in New...
Glenfiddich Taps “Cask of Dreams”
Glenfiddich single malt scotch whisky, distilled by William Grant & Sons in the UK, has begun its Cask of Dreams campaign, a new live and online program designed to help fans pursue their dreams. The program, which kicked off April 5 in Los Angeles, consists of a mobile tour to 12 major U.S. markets throughout...
Jim Beam Expands Artist Sponsorship Program
Jim Beam this summer is lending its support to 10 music artists as part of the Jim Beam Music Series, an 11-stop tour in partnership with Kid Rock. The program kicked off at the South by Southwest Music festival last month in Austin, and wraps at the PNC Banks Arts Center in New Jersey with...
History Taps Food Truck for “Swamp People”
The History network put its Cajun food-themed Taste of the Bayou truck on the streets of Manhattan from March 28 to 31 to drive tune-in for the new season of “Swamp People,” a series that explores the heritage of the Cajun people. History’s key target was commuters, but with a vibrant food truck following in...