B-to-C Events
Sponsorship News: GEICO Signs Five-Year Deal with NASCAR
Insurance company GEICO is getting on the NASCAR bandwagon with a recently signed five-year sponsorship deal that allows it to rebrand the camping areas at seven International Speedway Corporation race tracks. At the Daytona 500 on Feb. 20, the brand set up The GEICO Caveman Campgrounds for tent campers and the GECKO Shores at Lake...
Raisinets Were the Stars at OK! Magazine Oscar Party
OK! Magazine on Feb. 25 threw a pre-Oscar party with a British theme that promoted Raisinets as a healthy treat for the celebrities, influencers and VIPs in attendance.
Hyundai Launches Sponsorship to Promote Veloster
Hyundai has partnered with the Rhys Millen Red Bull Rallycross team, which will race the brand’s new performance model, Veloster, in the 2011 U.S. Rallycross Championship and perhaps the Summer X Games. At the six planned races this year, the on-site activations will focus on the performance tuned production vehicles, Genesis Coupe and Veloster, and...
Sprint Experience Revs up Fans at Daytona 500
Wireless provider Sprint, the title sponsor of the NASCAR Sprint Cup Series, engaged potential and existing customers at the Daytona 500 on Feb. 20 with race-related products and driver interviews in a 100,000-square-foot open-air activation space called the Sprint Experience. Inside, fans were treated to driver meet-and-greets and easy access to functioning show cars and...