B-to-C Events
Chevrolet Celebrates 100 years at Indy 500
Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at the first Indy 500 in 1911, when two members of the Chevrolet family drove in the inaugural race. The brand’s...
Social Media Top Tip: Tradeshows
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Mountain Dew Grabs Grand EX
It’s been five years since Time magazine named “You” its person of the year. And since then, the spirit of consumer empowerment has shown no signs of slowing down. While many marketers have preached the benefits of “turning the brand over to consumers,” one brand has been rather busy turning its entire marketing mix over...
Familia Camarena Extends Tequila-infused Tacos Beyond West Coast
After its success in Los Angeles and Nevada last summer, the Familia Camarena tequila brand launched its Camarena Taco Truck in New York City on May 25 and is in market through June. Two additional trucks will be making stops in Austin, Chicago, Dallas, Houston, Los Angeles, Oakland and San Francisco. The brand has partnered...