B-to-C Events
Head Count: The 2010 Census Road Tour
There are roughly 307,006,550 people living in the U.S., but who’s counting? Well, the U.S. Census Bureau, for one, which measures the U.S. population every 10 years. And to make sure Americans return their census forms, especially traditionally under-counted populations such as minorities, children and low-income people, the bureau in January launched a $133 million...
Real Simple Events Celebrate 10 Years
Real Simple magazine earlier this month celebrated its 10-year anniversary with daylong events in Chicago and New York City. The events, titled Fifteen Minutes and You’re Done, consisted of 15-minute segments that featured workshops to help busy women make the most of their time, including samples, food tastings, gift bags, makeovers and manicures.
Snap Happy
Back in the ’80s, AT&T wanted people to use their phones to reach out and touch someone. Now, marketers want people to use their camera phones to reach out and touch their 2D barcodes so they can send them product information, coupons and promotional messages.
Sampling 2.0
Sampling events are taking on a new level of sophistication. What were once trial-sized giveaway blitzes at major commuter hubs have become longer, more meaningful consumer interactions designed to generate positive word of mouth that can extend well beyond the bounds of the one-time event. Of course, there’s no better way to spread the word...