B-to-C Events

July 11, 2012

History Takes 80-foot Grill Across the Country

A&E network History is on the road this summer with its first Cross Country Cookout, a nine-city tour of American festivals featuring the Ultimate Smoker and Grill truck. A barbeque chef helms the truck, which can cook up to 2,000 pounds of BBQ at once.

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July 11, 2012

GoGo squeeZ Gets Kids Passing The Play

As consumers become more health conscious—especially about their kids—more and more brands are looking for ways to get those little guys excited about getting on board with healthy, tasty snacks and playing that doesn’t involve a game controller.

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July 9, 2012

Arby’s Foundation Hits the Road to Help End Childhood Hunger in America

To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to...

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July 9, 2012

Hungry to Help

To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to...

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July 6, 2012

Sports Illustrated Targets Hospitality

Anyone who has ever attended a golf tournament has seen the pristine white hospitality tents filled with food, fancy drinks and guests in khaki pants and pink polo shirts. The problem is, these exclusive enclaves typically are for VIPs only. This year, the Sports Illustrated Golf Group, which includes Golf Magazine, SI Golf+ and Golf.com,...

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