B-to-C Events
Vans Supports Art Education with Design Contest
Vans in the New Year is launching for a fourth season its Vans Custom Culture contest, a program that simultaneously honors the brand’s heritage as a shoe maker that promotes personal expression among its wearers, while getting thousands of consumers in its target market to create buzz around the product.
MetroPCS Dials Up Black Friday Promo
MetroPCS, the no annual contract wireless provider, on Black Friday went where its customers could be found on the day after Thanksgiving—on the lines outside of malls waiting for stores to open. The effort reached an estimated 5,000 to 6,000 people and helped boost Black Friday sales of the Galaxy S3 handset, a recent addition...
Macallan Tastings Immerse Fans in Scotch Whisky
To encourage brand affinity and to provide an exclusive experience for its drinkers, single malt scotch whisky-maker The Macallan hosted free private tasting shows for consumers over four nights, Nov. 27 through Nov. 30, at The Altman Building in New York City. Each session of the Raise The Macallan event included about 250 consumers who...
How Frank’s Red Hot Fired Up Underperforming Markets
Frank’s Red Hot, a product of Reckitt Benckiser, has just wrapped its first-ever mobile tour, the Frank’s to the People Tour, a 10-month journey across 25 states and more than 250 stops, designed to bring the sauce to underperforming markets and encourage trial with consumers who’ve not been introduced to Frank’s line of hot sauces....