B-to-C Events

B-to-C Events

January 28, 2010

Challenger brands take on the big guys

If the tale of the tortoise and the hare has taught us anything it’s to never underestimate the underdog. Big brands with big budgets may have a head start in the marketplace but just like the clever tortoise creative challenger brands are finding ways to win the race. To stand out against the big guns...

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January 28, 2010

Food Network

Celebrity appearances are a perennial tactic in the event marketer’s cookbook. But there’s a new winning recipe on the rise: celebrity chefs. Popular Food Network stars like Emeril Lagasse and Rachael Ray have been cooking their way into America’s hearts for years. And cookware brands like All-Clad and Meyer have put these chefs’ signatures all...

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January 28, 2010

EM’s year in review

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself...

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