B-to-C Events
H&R Block is Right On the Money with this Kiosk
H&R Block has launched an experiential effort to get its brand—and some cold, hard cash—into the hands of taxpayers. The program, which involves kiosks that dispense $10 to $100 to participants, is part of an integrated campaign called Get Your Billion Back America that launched on Jan. 13 and includes broadcast, digital and social channels,...
LEGO KidsFest Delivers Strategies that Win Over Parents and Kids
A few specific thoughts went through my mind as I rose on an escalator to the main level of the Connecticut Convention Center in Hartford, CT, on Dec. 6, en route to KidsFest, LEGO’s ticketed traveling experiential show: Would there be lines? Would it be messy? Would there be a lot of crying? It’s not...
Stunts that Transform the Hassle of Travel
Just say the words “holiday travel” and most people will wince, shudder or audibly groan. The mere thought of dealing with the crowds, the airports and the inevitable weather delays makes stress levels skyrocket. This winter, three enterprising brands saw a marketing opportunity in all the negativity surrounding holiday air travel and took it upon...
A&E Dispenses ‘Bates Motel’ Brownies
Who’s got the munchies? To promote the second season of “Bates Motel” at South by Southwest, which premiered during the festival, A&E activated a vending machine that dispensed free brownies. The packaging made it look as though the chocolate treats inside actually had pot in them. They did not. But the stunt paid homage to...