B-to-C Events
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Partner ContentFour Key Elements of a Successful Research Methodology
The research methodology is the most crucial step of the research design process. It's the blueprint for the collection, measurement, and analysis of the data.
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B-to-C EventsHow They Did It: Inside Team USA’s Road to Rio Tour
The Summer Games may be over, but for more than half a million consumers across the country, their brush with Olympic glory lives on thanks to an epic 14-month tour produced by the United States Olympic Committee. The Road to Rio Tour presented by Liberty Mutual Insurance brought top athletes and the spirit of the […]
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Partner ContentEXPERIENTIAL MARKETING RECAP IN A FLASH-REPORT
Recapping an experiential marketing campaign in one to two pages can be difficult, here are some examples on how to narrow that data down.
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Partner ContentSo you want to put your data in the cloud?
Every time you look up from your smartphone these days, someone is pointing to the cloud as the technology solution of choice. It seems to matter very little what problem you’re trying to solve. The cloud is the answer. But is “cloud” just another name for fog?
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B-to-C EventsHow Corona Elevated the Beer Garden Concept
Corona kicked off a three-year partnership with Live Nation as the exclusive beer sponsor of several of the country’s leading EDM music festivals with activations of its Electric Beach program, a five-year-old proprietary platform. Corona brought Electric Beach to life this year at Hard Summer at Auto Club Speedway in Fontana, CA, on July 30, […]