B-to-C Events
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Partner ContentEXAMINING A SMALLER SCOPE: MARKET ANALYSIS FOR THE SMALLER EVENTS
Typically, a major analysis for experiential marketing programs happen at two different levels, overall and by market.
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B-to-C EventsCiti Brings a Taste of Rio and the Olympic Games to New York
For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the excitement to them with Rio on the Hudson, an activation held Aug. 5-11 on the Hudson River’s Pier 56 that featured Brazilian cuisine and entertainment, Olympic athlete appearances, virtual races against gold medalist Allyson Felix, golf simulations, a replica cauldron […]
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Partner ContentNot Your Average Dog Walk, Not Your Average Chalk Art
You’ve walked your dog hundreds of times before, but you’ve never been on a dog walk like this. This past summer, Moderne teamed up with Best Friends Animal Society to spread the word about the Strut Your Mutt, a pet and owner charity walk and event that raises money towards saving the lives of homeless pets across the country. But how did we capture the attention of pet owners? By going where we could be seen by both owners and pets - the sidewalk!
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Partner ContentVideoBooth @ Disrupt San Francisco 2016
Come check out VideoBooth rocking Red Bull @ Pier 48 in San Francisco at TechCrunch 2016!
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B-to-C EventsCanadian Tire Unites Olympians and Fans with the Red Door to Rio
Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home through an innovative live-streaming experience that transformed a freestanding doorway into a platform for real-time engagement. The program was comprised of one red door setup in Canada’s Olympic House in Brazil, and one that traveled to six locations around Canada. […]