B-to-C Events

B-to-C Events

January 28, 2010

Where Are They Now: Chuck Yort

March 2007 Plantronics Back then: Chuck Yort vp/general manager was connecting with Plantronics’ channel partners via the Sound Coach the company’s first mobile marketing vehicle which was about to stage 165 event days by the end of this year. The 44-foot Cargo Mate trailer outfitted with six computer workstations and all the necessary peripherals was...

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January 28, 2010

Activation: The Home Depot Leverages NFL Via Community Efforts

In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program. Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that...

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January 28, 2010

Marketing to the Digital Mom

Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by their peers and spending more time on blogs and social networks than ever before. A recent report by Razorfish and CafeMom revealed that 65 percent of moms use social networking websites like Facebook and MySpace. And according to the report...

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January 28, 2010

Tostitos’ Effort is Fueled by Facebook

Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super Bowl party while Jennifer Valle missed the flour tortilla chips that are no longer available in Panama City FL. Besides their love of corn chips what do these two people have in common? They were among the 16 732 fans...

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