B-to-C Events

The extent to which the general public is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans, and colors.

Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally important to illustrate your brand’s value proposition to parents. Maintaining this balancing act while creating memorable experiences is a tricky process, but as you’ll see in the following examples, some brands have it down to a science. Here we offer […]

"It’s like a string of Christmas lights; you plug it in and everything just works."

Sports marketers gathered last week to discuss the evolution of competitive gaming and what it means for brands. Here's what some of eSports' pioneers and leaders had to say about where the industry is now—and where it's going.

As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an […]