B-to-C Events
Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year
Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of...
Citi Goes Green And VIP At Earth Day Festival
Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP experience at the inaugural Global Citizen 2015 Earth Day festival, held on the National Mall in Washington, D.C. The event included performances by artists such as No Doubt, Usher and Train, and speeches by dignitaries and corporate innovators. The mission...
SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers new, creative and high-end ways to use its classic canned meat product. As part of the coast-to-coast SPAMERICAN Food Truck Tour rolled out by Hormel Foods, Anderson and the food truck are traveling across the country to events in 12...
Walgreens Leverages Clown Noses and In-Store Selfies
Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown noses then snapping silly selfies for a chance to attend a televised Red Nose Day fundraising event in New York City. NBC will air the three-hour special, which will take place on May 21 and feature comedians, musicians and Hollywood...