B-to-C Events
Three Tips for Executing Beach Activations
Summer is finally here and vacation season is in full swing. Consumers will be hitting the beaches in droves over the next few months, making them prime locations for brands to distribute product samples, reach diverse audiences and generally engage with the public. But before event marketers dig their toes into the sand, there are...
Xfinity Touts Tech With Couch-To-Concert Sponsorship
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. The program began May 20 in Bossier City, LA, and ends Oct. 31 in Tampa, FL. Xfinity is activating the...
Meerkat vs. Periscope: Why live streaming is on the rise
Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix since late last year. What does that mean for event marketers? Eventually, you’ll have to decide which real-time service is best suited for your brand’s marketing strategy (or if...
Why Choosy Brands Are Choosing GIFs
From Twitter to Instagram, event marketers rely on social channels to engage with consumers before, during and after their activations. And while branded photos were once embraced as the industry’s most shareable social media assets, there’s a new kid in town. The future of live-event photo activations might just be the animated GIF. With so...