B-to-C Events

To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions for the brand. The events took place at the Brooklyn Botanical Garden, the historic Greystone Mansion in Los […]

One of our primary goals is to make the metrics for

If you simply search “marketing trailers” within Google, you’ll come up with over 350,000 results. Within the results, you can see anything from a DIY trailer to a custom-built trailer, significantly ranging in quality and price. So, what are the key differences in custom-built experiential trailers and how can the pricing be so wide spread? Continue to read this post from the viewpoint of APEX, a leading custom builder of high-quality marketing and promotional trailers. We’ll review 5 Key Differences in Custom-Built Experiential and B2B Trailers to demonstrate why APEX trailers are an investment that offers peace of mind that your trailer will be on the road meeting the goals and will have minimal downtime. Let’s take a look! 

Discover the latest and best in event technology for your 2017

Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]