B-to-C Events
Five Tips for Leveraging Real-Time Video to Build Event Buzz
As photos give way to video as the sharable medium of choice, event marketers are leveraging real-time content to build buzz-generating stories around their experiences. Here, Ben Kaplan, ceo of PR Hacker, and presenter at EventTech 2015, takes you inside 9Lives cat food’s re-launch of its “spokescat” personality Morris the Cat at the South by...
Ford’s College Ambassador Challenge Picks up Steam
The Ford College Ambassador Challenge, which wrapped in November and is in the voting phase to determine the winning team, this year saw a big uptick in applications from students who wanted to participate. Why? The chance to snag $500 and a trip to Ford’s Dearborn, MI, headquarters for a networking session with Ford executives...
Plated Tour Helps Consumers Cook More, Live Better
Upscale dinner delivery service Plated recently put its meals on wheels for a nine-city mobile tour that brought its pre-portioned seasonal ingredients and original recipes to consumers across the country on a retrofitted 1970s-era Airstream trailer. The goal: to bring the brand’s mission of helping consumers cook more and live better to life with a...
How to Turn a Single Event into a Viral Sensation
What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common? Each of the scenarios went viral, earning billions of views. But as Ben Kaplan, ceo of PR Hacker explains,...