B-to-C Events

The concept of buyer personas has only been defined since 2002.  The practice of building a model representation of a typical buyer, defining their goals, understanding what drives their behavior, and how, when and why they buy is an incredibly valuable tool for marketers, especially in the digital age. We create content based on an informed understanding of who our buyer is and where she is on her buying journey.

The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with […]

You just wrapped a successful trade show event. You are back in your office.  All your leads have been distributed to the sales team. You are reconciling final invoices against your budget. But before you’ve had a chance to gather feedback from your sales partners about any opportunities generated from the leads, you are called into a planning session for the next event on your marketing calendar. 

In the midst of a free-falling economy and unprecedented challenges in the automotive industry, BMW tasked Broadstreet to execute the most important annual conference for its Parts and Service Managers in a generation.

Taste of Home is renowned for its long-running Cooking School tour, but the publication took the concept to the next level this year with a reimagined experience dubbed Taste of Home LIVE.