B-to-C Events
Special Report: 2016 Ex Awards
From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards...
How Firestone’s Fan Experience Drives Excitement Among INDYCAR Race Enthusiasts
Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of the Indianapolis 500 with VIP hospitality, a Race Mario social media-based sweepstakes and the Firestone & INDYCAR Fan Experience that included a digital tire interactive, an airbrushed tattoo station, a race tire bag toss and a racing simulator. It was...
Huggies Turns Babies R Us into a Race Track
Getting the attention of time-pressed, harried shoppers is no easy task, especially busy parents with kids in tow or one on the way. But that was the goal when Huggies took over the front area of the Babies R Us store in New York City’s Union Square one weekend in June for retail events that...
How to Turn Influencer Events into Shareable Adventures
Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal. Some generate an explosion of content while others fizzle out without offering much in the way of amplification. Here are four recent influencer event strategies that leveraged the spirit...