B-to-C Events
Beam Suntory Offers Travelers a Shot of Bourbon Education
As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an...
Cisco Head of Events Shares Her Thoughts on Sponsoring Rio
In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up...
Hansen’s Mural Project Brings Originality to the Streets of L.A.
Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality...
Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold...