B-to-C Events

The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners. View full coverage of the 2017 Experience […]

State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk […]

Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.”  The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered […]

Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade.

Racking up more than 50 million organic impressions on its platforms and earning the number three spot on social media for one of its shows at New York Comic-Con, Freeform, the Disney-owned network formerly known as ABC Family, was on to a winning strategy. Freeform’s activation, located on a high-traffic corner directly across the street […]