B-to-C Events
Meiomi Uncorks a Luxury Wine Sampling Tour
There’s no place like home when it comes to relaxing with a glass of wine, and that’s exactly what California-based luxury wine maker Meiomi offered consumers during its four-city sampling tour, which wrapped at the New York City Wine and Food Festival in October. Anchored by a handcrafted 20-foot by 20-foot structure designed to look...
Q&A: Beam Suntory Talks Bourbon Legends and Sampling
Beam Suntory’s recent Bourbon Legends pop-up at John F. Kennedy International Airport aimed to infuse consumers with the brand’s passion for both the spirit and its American heritage. The activation ultimately earned Beam a significant sales lift, but winning the attention of busy travelers was no easy feat. To get some insight on how the...
EventTech 2016: What You Missed on Day Three
At EventTech, we’re all about finishing strong. After a filling breakfast of fresh muffins and bagels, yogurts, fruit and on-demand hot coffee, sessions kicked off promptly at 9, and went straight through lunch. We’re talking 15 sessions that ran the gamut from lessons from the auto show technology to neuroscience and multisensory tools to high-tech...
Three Tips on Fan Engagement from the U.S. Olympic Committee
With over a century of experience working with top American athletes, the United States Olympic Committee knows a thing or two about how to engage fans. Earlier this year the Committee wrapped its 14-month Road to Rio tour to the tune of 1.5 billion impressions, engaging with half a million people along the way. To...