B-to-C Events
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B-to-C EventsMtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend
One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for […]
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B-to-C EventsMarch of Dimes’ First Experiential Activation Helps Drive an 80th Anniversary Rebranding
March of Dimes, like most nonprofits, has through the years relied on a traditional calendar of galas, dinners and auctions to support its awareness and fundraising missions. But for its 80th anniversary, and as part of a holistic rebranding of its organization, the nonprofit, which fights for the health of women and babies, went in […]
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B-to-B EventsInside HSBC’s Modern Lounge and Event Space at Davos
Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]
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B-to-C EventsMars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT
You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands, […]
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Photo GalleryCover to Cover: EM Follows up on 15 Years of Cover Stories
When Event Marketer published its first issue 15 years ago, event organizations were just starting to understand their strategic value. Oh, how things have changed.