B-to-C Events
Taking the Field: 11 Strategies for Scoring with Sports Fans
Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to bring meaningful experiences to the fervent demographic. Not only do modern brands need to illustrate genuine devotion to the teams and leagues they sponsor, they’re also expected to offer...
Online Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city...
Snapchat Spectacles and ‘Beardsketball’ Help Trolli Entice NBA Fans
It’s not every day you see a beard-shaped basketball net, but then again, when a company defines its brand promise as “weirdly awesome,” nothing should come as a surprise. That quirky character is exactly what candy company Trolli (inventor of the gummy worm) wanted to share with NBA fans on Jan. 20 when it unveiled...
CES 2017: HISTORY Trains Techies in Navy SEAL Night Vision Ops
HISTORY brought its new drama series “Six” about the world of Navy SEAL Team Six to life with a “Night Vision Ops Training” booth outside the Las Vegas Convention Center at CES, Jan. 5-8, that had participants navigating physical obstacles, taking on visual challenges, and completing combat missions in total darkness. And they did it...