Festivals & Fan Cons
The Three ‘Secrets’ to Honda’s Success in Music Tours
The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest...
CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival
Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock...
Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’
When you think about Hallmark, Comic-Con may not immediately spring to mind. But having a presence at this pop culture fan fest is an important part of the 100-year-old brand’s strategy to stay relevant among today’s younger consumers. Sure, Hallmark still wants to sell birthday cards and baby gifts, but it’s also looking to connect...
Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con
There are sampling events where brand ambassadors dutifully distribute flavorful bites and tasty tidbits to passersby. And then there are those that take it up a notch, like Jack in the Box, which literally crashed into San Diego Comic-Con this year with Jack’s Crave Van, featured in recent ads for the brand, plowing through a...