Festivals & Fan Cons
SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter
From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and final season is a significant cultural moment. So, it’s no surprise that brands have jumped aboard the dragon wagon to capitalize on the hype. From a search for icy-white Mountain Dew cans that reveal Arya Stark’s kill list when chilled...
EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each touchpoint reflected the storyline of Amazon’s upcoming series “Good Omens,” in which an angel and a demon partner up to save the world ahead...
Courting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’
Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year, activating March 8-11 at its first-ever appearance at the festival. The publisher is best known for intense, immersive games like Call of Duty and World of Warcraft, but with the recent acquisition of mobile game publisher King (Candy Crush, Farm...