Festivals & Fan Cons

Las Vegas has long been known as Sin City, but lately, the city has vied for the moniker of “Sports and Entertainment Capital of the World,” particularly leaning into sports with the addition of pro sports franchises. With the dust settled on this year’s Super Bowl, we asked several brand marketers and agency executives to reflect on their recent experiences activating in Las Vegas and share their perspectives for successfully navigating the planning, local approvals and excitement on the ground. We rounded up their top eight tips.

This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and blunt education.

As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential […]

Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.

The savviest brands at SXSW recognize that their activations need to be steeped in big, bold, buzz-worthy strategies to have a shot at capturing mindshare—and let’s just say that ~Pourri understood the assignment in its debut at the annual festival this year.