B-to-B Events
Bring live peeps online with virtual events
For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event marketers worry that their attendees won’t sign up won’t show up or won’t know how to participate once they...Targeting the Hispanic Demographic in Events
At a time when many brand marketers are struggling to keep their portfolios afloat Hispanic marketing programs are flourishing. Walmart this year unveiled a new concept store Supermercado de Walmart in Houston as part of a strategy to become more relevant to Hispanic customers. The Milk Mustache Mobile Tour is traveling to 10 cities to...Taking green screen beyond the backdrop
The conventional wisdom about green-screen photo activation says that it needs to be stationary within the footprint and should feature a large well green screen. Today’s green-screen activations however are growing up and moving out in some cases losing the screen altogether. Photos don’t have to be still to be custom anymore thanks to green-screen...
How Twitter adds value to events
If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse. Part 1: The Mechanics of Flight Before you can become a tweeter of renown who makes every event a conversation there are some basics to...