B-to-B Events

The Event Marketing Institute (eventmarketing.com) and leading experiential marketing agency Mosaic (mosaicxm.com) have unveiled the most comprehensive annual study of event marketing spending and activities ever fielded. The groundbreaking study found that event and experiential marketing spending by companies is growing much faster than the overall economy. The EventTrack 2012 study found that in a […]

 To generate media coverage and social media buzz around its new line of Dunder Mifflin paper, Quill.com from Dec. 13 to 15 distributed free reams of the paper via food trucks in Chicago, New York City and Los Angeles. A Twitter feed, @DMPaperTruck, informed consumers of the giveaway locations.

In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this rolling installment, we re-examine some of 2007’s most popular rigs, which we covered in our February issue.

An ION television-branded mobile candy truck from Dec. 12 to 15 brought holiday cheer to advertising agencies along New York City’s Madison Avenue. The 24-foot-long truck, filled with an assortment of peppermint bark, toffee, candy canes and other goodies visited three to four agencies each day, for a total of 13 stops.

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.