B-to-B Events

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Five years after our first special report, we check in to find out what it takes to be a leading lady in the world of event marketing… Women have graced the cover of Event Marketer magazine 16 times over the past five years. This is exactly the same number […]

As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens. 

Resource is a premium water brand made from 100-percent sustainably sourced spring water and natural electrolytes that give it a distinctive, crisp taste. It comes in bottles made from 50 percent recycled plastic.

CDW’s Technoliner tour is on a mission to bring its technology story to customers. The experience is housed in what CDW calls “the ultimate technology vehicle,” a 48-foot, red Technoliner bus loaded with technology configured by the company’s architects and engineers to be used as an interactive demonstration of CDW’s technical solutions and capabilities.

In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation, Kohler in March launched the “Trust the Flush” mobile tour, a custom motor coach that houses a replica of its toilet test lab at company headquarters in Wisconsin. “We can hit double or triple the number of people by going on the road, versus flying them to our headquarters and bringing them through the lab,” Jennifer Nye, channel manager, wholesale at Kohler, told Buzz. She said the tour will reach 36,000 people this year.

With a strategy usually reserved for broadcast and cable networks—not movie theaters—NCM Media Networks on May 15 held an upfront presentation dubbed “The Bigger Picture” for more than 700 media buyers and planners, brand managers and promotion agencies during New York City’s Upfront Week. NCM is an advertising network of more than 19,000 screens in movie theaters.