B-to-B Events
Using Buzz Metrics
Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more...
Closing the Deal with Demos
The demo in your trade show exhibit draws a crowd. Customers and prospects are mesmerized by what they see. They’re doing exactly what you want them to do: thinking about what your innovation could do for their business. Now what? Too many trade show demos stop short. “You have to use the demo to segue...
Brands Are Combining Budgets
Choosing the right crowd to hang out with is as crucial in marketing as it was in high school. Co-marketing is making more and more sense to a lot of companies with pinched budgets and a desire to reach a wider audience. What’s behind all this kumbaya? It could be the dragging economy that is...