B-to-B Events

January 28, 2010

Nine Best Practices To Improve Your Pre-Event Strategies

If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick...

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January 28, 2010

Turning SMS Into Real-time Dialogue

Laptops were all the rage that is until cell phones turned into mini personal computers. Now consumers get sports updates the weather email photos and news—you name it—all on a device that fits in the palm of their hands. Through SMS (text messaging) they’re also communicating with each other faster than ever before.

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January 28, 2010

Mobile Marketing Vehicles Bring Big Tech

When it comes to mobile tours technology is one of the best ways to differentiate one truck from another. Graphics are eye-catching but for an engaging consumer connection high-tech touches such as lighting and sound effects interactive touchscreens and other cutting-edge gizmos make the experience memorable and worth the investment of time energy and dollars.

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January 28, 2010

EM’s year in review

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself...

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January 28, 2010

Cisco’s GSX goes virtual

Cisco takes its global sales meeting virtual for the first time in 20 years VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to...

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