B-to-B Events
Clear Channel Unveils Digital Dunk Tank
This summer, Clear Channel Spectacolor, a division of Clear Channel Outdoor, is activating in New York City the “Times Square Dunk Tank,” an interactive billboard, Facebook app and live interaction program designed to appeal to consumers and impress advertisers.
Call of Duty: XP Breaks Every Record In The Book
Indeed, it was the year’s greatest case study. An amalgam of every hot trend, activated by every new event marketing strategy—all with the power to drive $1 billion in sales (and that’s just for starters).
Torani Transforms Its Trade Outreach Program
It isn’t often that a b-to-b tour gives rise to one that connects with consumers, too. As a matter of fact, it’s quite unusual, says Julie Garlikov, vp-marketing at Torani, the Italian coffee syrup brand. But that’s exactly what happened last year when Torani took to the road with its bottles, cups and blenders, hitting...
ION Targets Buyers with Pop-Up Mailroom
As part of a strategy to reinforce its “ION Delivers” campaign, the network erected a pop-up mobile mailroom during TV’s Upfront Week 2012 on the streets of New York City outside of advertising agency offices.