B-to-B Events
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B-to-C EventsDelta Slows Down Attendees at TED 2015
While many event activations are designed to energize and excite, Delta’s interactive installation at the TED 2015 Conference, which took place March 16 to 20 in Vancouver, Canada, had the opposite intent—to slow people down as a way to enhance their productivity. The installation, inspired by TED speaker Pico Iyer and his book “The Art […]
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B-to-C EventsBest Places To Work: Our Inaugural Recognition of Industry Agencies and Partners
Our inaugural Best Places to Work in Events recognizes the agencies and partners that deliver the best work experiences, provide the most employee support and have superior office environments and cultures across the industry.
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Trade ShowsNAIAS 2015: Inside Detroit’s Really Big Show
Dazzling car exhibits at NAIAS 2015 engage the industry, press and public More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at the Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other […]
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B-to-C EventsInside SXSW’s New iBeacon Strategy. Hint: They Were Everywhere
South by Southwest, and its conference and festivals spanning music, film and interactivity, is known for pushing boundaries and introducing trends. Especially when it comes to technology. At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event. More than 1,000 […]
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B-to-B EventsCover Story: Inside Google’s ‘Material Design’ Makeover
You won’t find it in the Merriam-Webster dictionary, but there’s a certain “Googleyness” to everything Google does. It’s an intrinsic and much sought-after way of doing, being and creating that has made the company so successful, and its events so popular they sell out in a matter of minutes. There may be nowhere more “Googley” […]