B-to-B Events

The “blogosphere” has grown up. Yes, bloggers are still self-publishers. It’s what distinguishes them from traditional media. But today’s top bloggers can wield enormous power and influence over purchase decisions. According to one study, 41 percent of consumers say that blogs are among the top three sources that influence their purchase decisions, beating out branded […]

A strong economy and an increase in corporate meetings and conferences have event marketers scrambling to lock in dates and venues much earlier than they have in years past. Convention centers in major cities are booked up as much as five, 10, even 15 years in advance. Key dates are taken and hotel rooms are […]

It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be.

Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of […]

After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey scores are up, partner satisfaction is soaring and internal teams are stealing ideas from the show. But rather than go into the 2014 show with an “if it ain’t broke, don’t fix it” approach, the team instead decided to test […]