B-to-B Events
Social Media Top Tip: Geolocation
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
Agency Executives Talk 2011—and 2012
The event industry seems to already be moving faster in 2012 than it did in 2011. If that’s possible. With strategies set and most budgets finally approved, watch for first-half action across all categories.
Ballast Nedam Energizes 4,000 Employees
It’s not easy to teach old dogs new tricks, but at 135-year-old construction company Ballast Nedam, they were willing students. The Netherlands-based company has been making a transition over the past five years from being solely a contractor to a company that is responsible for the complete construction process with an emphasis on sustainable innovation.
What’s Driving The Auto Industry in 2012
This will be a big year for the auto industry if the rising sales figures are any indication (welcome back to the top spot, GM!), and accordingly, several brands have put the pedal to the metal for this year’s auto show season. Technology is a star player for the brands seeking to draw press, industry...