B-to-B Events
Six Steal-Worthy Ideas From the C2 Montréal Conference
C2 Montréal, an immersive three-day event that merges commerce and creativity to “challenge the future of business,” is not your typical conference. For one, it’s held in a sprawling art gallery and expo hall that offers provocative works of art in every corner—a far cry from dreary convention centers. But more than just eye candy,...
Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show
For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show”...
Q&A: Inside the Inaugural Google Cloud Next Conference
Plenty of professionals nod along when terms like “machine learning” and “cloud computing” come up, but the truth is, most people don’t have a firm grasp on what these technologies do and how they can be applied to solve modern business challenges. Enter: Google Cloud Next. The inaugural user conference, held March 8-10 in San...
EMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part...